The World has become a Global Digital Village where all have become virtual citizens of Social Network. There has been a steep rise in user base of social media in India lately, with majority of users being youth between the age group of 18 to 35 years. But, the positive or effective use of these social media still lacks by far. With over 75 crore man hours spent in India everyday, Effective Utilization of this would really be beneficial for the country as well as for the users.

From organizational point of view it is very important to train your employees for Social Media and following reasons state why…

(i) For businesses to prosper today, brand image has become a very important aspect. Hence it is very important to ensure that all employees feel proud of working in an organization and also share these positive views through social networks. Which inevitably spreads a positivity about the organizational brand in the society.

(ii) Profile on professional platforms where an employee is tagging the company needs to be upto the mark, as well as in line with the views and policy of the organization.

(iii) Clear division of Professional Profile, Personal Life and Society Image has to be kept on social media platforms, so that none of the each effect the other adversely.

(iv) Social media helps keep the employees up to date with the most recent technology. Helping them to learn and imply the latest global trends.

(v) Healthy Relationships between the employees through social media keeps the working environment positive in the organization

(vi) Knowledge sharing through social media enables, grasping from & contributing to the world of knowledge in respective domains, which gives a positive boost to the organization.

(vii) Social media is a good Knowledge Sharing platform, hence academic outreach of the organization can be improved, which also supports fresh requirements.

(viii) Social Media has become a place where a lot of grievances are shared hence it is very important that employees understand the consequences of it. Moreover confidentiality and decorum should be strictly maintained.

For Workshops / Consultancy in the field of Social Media, write to me at contact@yashchawla.in