I have been fortunate to receive blessings, mentoring and support from teachers, parents, friends and colleagues over the years. First and foremost, I would like to express my deepest love and gratitude towards my parents who have always encouraged me to go the extra mile and gave me the independence to make difficult decisions. Moving from India to Poland and leaving a settled life was a hard choice to make. It would not have been possible without the due support of my parents, friends, Dr. Kamila Ludwikowska – my co-supervisor for this thesis, Dr. Devanshu Patel (President – Parul University, India), Mr. Denish Patel (Executive Vice President, RK University, India, Mr. Mohit Patel (Vice President, RK University India) and Mr. Prabhjeet Singh (General Manager – Glinks International, Dubai). I would like to express my sincere gratitude to them. It was only because of the efforts and guidance of Dr. Ludwikowska, that I was able to find my scientific supervisor and carry out the enrollment process at the university. Her support and encouragement throughout my doctoral studies has been imperative in achieving my goals.

I would like to pay special regards and gratitude to my supervisor, Prof. Grzegorz Chodak, who always went above and beyond to support and guide me throughout the course of my doctoral studies. Be it lessons in research or life lessons of humility and leadership, his wisdom always enlightened me. The flexibility and freedom he granted me, has made a huge difference for me to find the niche, which best suited my interests and skills. He convincingly guided and encouraged me to be professional and do the right thing, even when the road got tough. Without his persistent help, the goal of this thesis would not have been realized. It was also because of his efforts, that I was able to apply and secure a teaching \& research position at the Department of Operations Research and Business Intelligence, Faculty of Computer Science and Management, Wrocław University of Science and Technology, Poland. I am greatly indebted to him and feel highly fortunate to have had him as my scientific supervisor.

The research in this thesis would also not have been possible without the support and guidance of Prof. Anna Kowalska-Pyzalska. It was with her expertise in innovation management and Prof. Chodak’s expertise in marketing management, that the objectives of this thesis were able to be realized. Analyzing the data and writing manuscripts for impact factor journals, are two important things that Prof. Kowalska-Pyzalska taught me. This helped me in fulfilling the objectives of my research as well as would benefit me further in my scientific career. I feel privileged to have had the opportunity to collaborate with her and learn from her.

I would like to express my deepest gratitude to Prof. Rafał Weron, who has always challenged me to do more and at the same time guided as well as supported to fulfill those challenges. He also enabled me to participated in various international conferences and workshops, through which i have got ample exposure to the scientific community. I also want to Dr. Katarzyna Maciejowska, who has always guided me in data analysis as well as didactics. Her constant motivation and encouragement has always been a driving force for me.

I would also like to acknowledge the support of Mrs. Wiesława Darska, who always made extra efforts to ensure that my official documentation in Polish is taken care of. I also thank, the past dean Prof. Zygmunt Mazur, the current dean Prof. Katarzyna Tworek (Faculty of Computer Sciences, Wroclaw University of Science ant Technology, Poland), teachers, researchers, administrators and staff members at the Faculty of Computer Science and Management, who have been supportive throughout the course of my doctoral studies. I’d also like to express my gratitude and thank Ms. Marta Pytel for diligently proofreading all my works that have comprised this thesis.

Last but not the least, I would like to acknowledge and thank all my teachers and mentors, who have inculcated the knowledge and values that I possess.