Today consumers are taking things a step further and are asking one another (and the larger online community) about camping, different areas of the country, your park. You can and should enter that conversation via digital marketing – not as a peer (or a salesperson) but rather as an expert. You know if you’re in a family friendly setting, about area events, local happenings, weather…you have an inside scoop that makes you an authority on the subject. What better opportunity than this to help others make an informed vacation decision. This marketing step is a combination of outbound techniques and ‘inbound marketing’ – drawing consumers into your sphere of influence (think websites, email marketing, social media, videos).

Benefits of Attending this workshop, that will be delivered by me !

• Certificate of Participation from Techkriti, IIT Kanpur
• Gain a clear understanding of the value of Digital Marketing and why it is a vital component of your overall marketing strategy
• Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns
• Integrate your Digital Marketing plans into your overall marketing strategy
• Drive new visitor traffic to your website while improving online conversion rates
• Understand how Digital Marketing can help you grow your business, domestically and internationally
• Identify various online applications and resources that can help build effective and profitable websites
• Measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts
• Brand yourself 24×7 on digital neighborhood media marketplaces.

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